 Apresentação |
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| Artigo |
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| | · Strategic communication in contemporary organizations
kunsch, Margarida M. Krohling
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| | · A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication
Boechat, Anna Carolina; Barreto, Ana Margarida
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| | · Integrated reporting stimulates strategic communication of corporate social responsibility?: A marketing perspective analysis based on Maignan, Ferrell and Ferrell’s stakeholder model of corporate social responsibility in marketing
Baptista, Nuno
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| | · Organizational Communication: the importance of Internal Communication
Neiva, Filipa
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| | · The Contribution of Strategic Communication towards Retaining Human Resources
Meirinhos, Rosa; Barreto, Ana Margarida
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| | · The strategic internal communication as an reinforcement of the valorization of people and their levels of engagement in organizations
Brandão, Nuno Goulart
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| | · Strategic communication: conceptual (im) precisions and possible dimensions in the context of organizations
Scrofernenker, Cleusa Maria Andrade; Oliveira, Rosângela Florczak de
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| | · “No, you cannot”: The counterpropaganda poster and persuasion strategies in the Portuguese legislative and presidential elections from 2001 to 2016
Belim, Célim; Baptista, Raphaël
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| | · Government public relations and national identity building: the open presidencies of Armando Guebuza in Mozambique
Neta, Stélia; Gonçalves, Gisela
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| | · The American public relations firm hired by Salazar (1951-1962): The debut of the dictatorship in the bidirectional asymmetric model in the post-António Ferro period
Ribeiro, Vasco
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| | · “Collaborative” strategies between journalists and brand managers in the context of product differentiation: a comparative analysis of three brands in the automotive industry
Sobreira, Rosa Maria; Riscado, Paula
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| | · Strategic communication?: Notes on professional practice in Brazil based on an analysis of the profile of management practitioners
Carramenha, Bruno
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| | · The Communication Management of 5 Companies considered The Best to Work in Portugal: The Case of “Facebook” and “Linkedin”
Mourão, Rita Monteiro
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| | · The relevance of talent management and its incremental impact on organizational strategy: A qualitative study
Pereira, Manuel Sousa
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| | · Lowsumerism’s impact on advertising strategies: A case study of Green Co. Brazil
Souza, Juliana Lopes de Almeida; Guerra, Thaís Martins
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| | · Mining reinvents itself: A study on the discursive ethos of Brazilian mining companies
Lima, Fábia
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