Comunicação e Sociedade

Tendências da Comunicação Organizacional e Estratégica

Table of contents
Comunicação e Sociedade vol.26 Braga Dec. 2014

Nota Introdutória

	· Organisational and Strategic Communication: Editorial Introduction Ruão, Teresa; Kunsch, Margarida · text in Portuguese · Portuguese ( pdf )

Novas Tendências, Desafios Permanentes

	· A Vida é Bela: Institutionalisation Processes and Sensemaking through the Media Figueira, João · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

	· Strategic Communication in the communications environment of today's organizations Carrillo, Maria Victoria · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

	· Political Public Relations: origins, challenges and applications Gonçalves, Gisela · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

Reflexões sobre a Comunicação Aplicada

	· Organizational communication and innovation in micro and small companies: a study on the application of the “Innovation Radar” Macedo, Aline Mariano; Porém, Maria Eugênia; Andrelo, Roseane · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

	· Public's vulnerability against abusive practices of communication employed by organizations: limitations for civil monitoring Henriques, Marcio Simeone; Silva, Daniel Reis · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

	· The governmental communication of president Dilma Rousseff: a content analysis of the Presidency of the Republic portal Andrade, Danusa Santana · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

	· Communicational efforts for the construction of relationships in contemporary society: mediations and technology Guedes, Éllida Neiva; Silva, Marcelo da; Santos, Protásio Cézar dos · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

	· Audit Typologies used by Communication Public Relations Directors and Agencies: a comparative analysis, Spain - ECM Matilla, Kathy; Marca-Francés, Guillem; Oliveira, Andréa · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

	· The urban landscape and fashion advertising: the case of the DKNY brand Pires, Helena · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

Vária

	· In the fragile glow of existence, the seduction of the visible and the passion for the invisible: In memory of José Augusto Mourão Martins, Moisés de Lemos · abstract in English \| Portuguese · text in Portuguese · Portuguese ( pdf )

Leituras

	· Cornelissen, J.P. (2014), Corporate Communication: A Guide to Theory and Practice. London: Sage, fourth edition Padamo, Celma · text in Portuguese · Portuguese ( pdf )