Third-generation (3G) Mobile Television in Spain: Technological, Economical and Political Dimensions

 

Andreu Casero*

* Universitat Jaume I de Castelló, Spain

 

Corresponding author

 

Abstract

Convergence introduces several transformations into Cultural Industries’ structures and dynamics. The option to receive television signal into mobile devices with 3G technologies is one of these changes. This article analyzes new phenomenon from Political Economy of Communication focus. Methodology is based on qualitative analysis applied to Spanish case study. As a consequence, all 3G mobile television technologic, economic and political dimensions will be studied. The results show that new method of television broadcasting is more positioned to potentiate economic factors than media integration based on convergence logics. This new system is contributing to reinforce the commodification of cultural industries. In conclusion, 3G mobile TV assumes decisive importance since besides placing as the forth screen it is helping to re-define classic concept of television.

Keywords: Mobile Television; Convergence; Commodification; 3G; Cultural Industries.

 

Full text only available in PDF format.

Texto completo disponível apenas em PDF.

 

References

Aguado, J. M. & Martínez, I. J. (2009). Mobile Media Implicit Cultures: Towards a Characterization of Mobile Entertainment and Advertising in Digital Convergence Landscape. Observatorio (OBS*) Journal, 8, 336-352.        [ Links ]

Aguado, J. M. & Martínez, I. J. (2008). La cuarta pantalla: industrias culturales y contenido móvil (The 4th Window: cultural industries and mobile content). In: Aguado, J. M. & Martínez, I. J. (eds): Sociedad móvil. Tecnología, identidad y cultura. Madrid: Biblioteca Nueva.

Albarran, A. B. (2010). The Media Economy. New York: Routledge.

Álvarez Monzoncillo, J. M. (coord.) (2011). La televisión etiquetada: nuevas audiencias, nuevos negocios (Television Labeled: new audiencies, new business). Madrid: Ariel, Fundación Telefónica.

Arminen, I. (2002). Emergentes, divergentes? Les cultures mobiles. Réseaux, 112-113, 80-106.        [ Links ]

Balbi, G. & Prario, B. (2009). Back to the Future: The Past and Present of Mobile TV. In: Goggin, G. & Hjorth, L. (eds.). Mobile Technologies. From Telecommunications to Media. New York: Routledge.

Baron, N. S. (2008). Always On. Language in an Online and Mobile World. Oxford: Oxford University Press.

Bouquillion, P. (2008). Les industries de la culture et de la communication. Les stratégies du capitalisme. Grenoble: PUG.

Bouteiller, J. (2005). Télévision et téléphonie: la convergente n’oublie pas la mobilité. Le Noveaux Dossiers de l’Audiovisuel, 4, 52-54.        [ Links ]

Castells, M. (ed.) (2006). Mobile Communication and Society. A Global Perspective. Cambridge: MIT Press.

CMT – Comisión del Mercado de las Telecomunicaciones (20010). Informe anual 2009 (Annual Report 2009). Madrid: CMT.

CMT – Comisión del Mercado de las Telecomunicaciones (2010b). Nota mensual. Diciembre de 2010 (Monthly Note. December 2010). Madrid: CMT

CMT – Comisión del Mercado de las Telecomunicaciones (2009a). Informe anual 2008 (Annual Report 2008). Madrid: CMT.

CMT – Comisión del Mercado de las Telecomunicaciones (2009b). Estadísticas del sector. I trimestre de 2009 (Statistics of the sector. First quarter 2009). Madrid: CMT.

Cuilenburg, J. & McQuail, D. (2003). Media policy paradigm shifts: in search of a new communication Policy Paradigm. European Journal of Communication, 18 (3), 181-207.        [ Links ]

De Sola Poool, I. (1983): Technologies of Freedom. Cambridge: Belknap Press of Harvard University Press

Deuze, M. (2007). Convergence culture in the creative industries. International Journal of Cultural Studies, 10 (2), 243-263.        [ Links ]

Do, J. et al. (2009). When mobile phones meet television...: An FGI analysis of mobile broadcasting users in Korea. Media, Culture & Society, 31 (4), 669-679.        [ Links ]

DNX (2007). Mobile TV: Tendencias en España (Mobile TV: Trends in Spain). Madrid: DNX.

Dwyer, T. (2010). Media convergence. McGraw-Hill, Open University: Berkshire

Flichy, P. (2004). L’indivualisme connecté entre la technique numérique et la société. Réseaux, 124, 17-51.        [ Links ]

Freedman, D. (2008). The Politics of Media Policy. Cambridge: Polity Press.

Feijóo-González, C. & Gómez-Barroso, J. L. (2009). Factores clave en los mercados de acceso móvil a contenidos (Key factors for the development of mobile content markets). El profesional de la información, 18 (2), 145-154.        [ Links ]

Feldmann, V. (2005). Leveraging mobile media. Cross-media strategy and innovation policy for Mobile Media Communication. Heidelberg: Springer.

Fernández, Z. & Usero, B. (2009). Competitive behavior in the European mobile telecommunications industry: Pioneers vs. Followers. Telecommunications Policy, 33, 339-347.        [ Links ]

Fundación Telefónica (2008). La sociedad de la información en España 2008 (The Information Society in Spain 2008). Madrid: Fundación Telefónica.

Fundación Orange (2009). e-España 2009. Informe anual sobre el desarrollo de la sociedad de la información en España (e-Spain 2009. Annual Report about the development of the Information Society in Spain). Madrid: Fundación Orange.

Fundación Orange (2010). e-España 2010. Informe anual sobre el desarrollo de la sociedad de la información en España (e-Spain 2019. Annual Report about the development of the Information Society in Spain). Madrid: Fundación Orange.

Fuentelsaz, L., Maicas, J. P & Polo, Y. (2008). The evolution of Mobile communications in Europe: The transition from the second to the third generation. Telecommunications Policy, 32, 436– 449.        [ Links ]

Goggin, G. (2011). Global Mobile Media. New York: Routledge.

IDATE (2008). Les nouveaux formats audiovisuels. Paris: IDATE

Janssen, M. C. W. & Mendys-Kamphorst, E. (2008). Triple play: How do we secure future benefits?, Telecommunications Policy, 32, 735-743.          [ Links ]

Jensen, K. B. (2010). Media convergence. New York: Routledge.

Jenkins, H. (2006). Convergence Culture. Where old and new media collide. New York and London: New York University Press

Katz, J. E. (ed) (2008). Handbook of Mobile Communication Studies. Cambridge: MIT Press.

Lawson-Borders, G. (2006). Media organizations and convergence. Case  studies of media convergence pioneers. New Jersey: Lawrence Erlbaum

Lejealle, C. (2009). La télévision mobile: une modalité de gestion du lien, complémentarie de celle des fonctions de communication. Réseaux, 156, 113-140.        [ Links ]

Ling, R. & Donner, J. (2009). Mobile Communication. Cambridge: Polity.

Marcus, A., Cereijo Roibás, A. & Sala, R. (2010). Mobile TV: Customizing Content and Experience. London: Springer.

Miège, B. (2004). L’économie politique de la communication. Hermès, 38: 46-54.        [ Links ]

Missika, J. L. (2006). La fin de la televisión. Paris: Seuil – La République des Idées.

Mosco, V. (2009). The Political Economy of Communication. London: Sage, 2ª ed.

Murdock, G. & Golding, P. (2005). Culture, Communications and Political Economy. In: Curran, James & Gurevitch, Michael (eds.) Mass Media and Society. London: Hodder Arnold. 4th. Ed.

Musso, P. (2008). Les télécommunications. Paris: La Découverte.

Orgad, S. (2009). Mobile TV: Old and New in the Construction of an Emergent Technology. Convergence, 15 (2), 197-214.        [ Links ]

Paris, T. (2006). De la numérisation à la convergence: le défi réglementaire. Réseaux, 139: 49-73        [ Links ]

Picard, R. (2005). Mobile Telephony and Broadcasting: Are They Compatible for Consumers. International Journal of Mobile Communications, 3 (1), 19-28.         [ Links ]

Rice, R. E. & Katz, J. E. (2008). Assessing new cell phone text and video services. Telecommunications Policy, 32, 455– 467.        [ Links ]

Tsai, W., Lo, H. & Chou, W. (2009). Evaluation of mobile services for the future of 3G operators. International Journal of Mobile Communications, 7 (4), 470-493.        [ Links ]

Urban, A. (2007). Mobile Television: Is It Just A Hype Or A Real Consumer Need?. Observatorio (OBS*) Journal, 3, 45-58.        [ Links ]

Vacas, F. (2007). Telefonía móvil: la cuarta ventana. (Mobile Telephony: The 4th Window). Zer, 23, 199-217.        [ Links ]

Vangenck, M. et al. (2008). Does Mobile Television Challenge the Dimension of Viewing Television? An Explorative Research on Time, Place and Social Context of the Use of Mobile Television Content. In: M. Tscheligi, M. Obrist, and A. Lugmayr (Eds.): EuroITV 2008. Berlin: Springer, pp. 122-127.

West, J. & Mace, M. (2010). Browsing as the killer app: Explaining the rapid success of Apple's iPhone. Telecommunications Policy, 34, 270-286.        [ Links ]

Whalley, J. & Curwen, P. (2006). Third generation new entrants in the European mobile telecommunications industry. Telecommunications Policy, 30, 622-632.        [ Links ]

Wilson, J. (2006). 3G to Web 2.0? Can Mobile Telephony Become an Architecture of Participation? Convergence, 12 (2), 229-242.        [ Links ]

 

Corresponding author:

Andreu Casero, Tl. +34 964 72 99 17. E-mail: casero@com.uji.es. Adress: Universitat Jaeume I, Av. Sos Baynat s/n Dpt. Ciencias de la Comunicación, 12071, Castellón (Spain). 

 

CV

Andreu Casero is assistant professor at the Department of Communication Sciences at the Universitat Jaume I de Castelló - UJI (Spain). He is also director of the Degree in Journalism at the UJI. He has been visiting professor at the University of Milano-Bicocca (Italy), at the University of Paris 8 (France) and in the Universidad Estadual Paulista – UNESP (Brazil). It’s co-editor of the book "The development of digital television in Spain” (Netbiblo, 2007).