Abstract

RIBEIRO, Vasco. US lobbyists, press officers, and public relations who served the Portuguese New State (1942-1974). Media & Jornalismo [online]. 2019, vol.19, n.35, pp.51-66. ISSN 1645-5681.  https://doi.org/10.14195/2183-5462_35_4.

In 1938, the US Congress created the Foreign Agent Registration Act (Osgood, 2002, p. 245), commonly known as FARA, which obliged all US companies and agents working for foreign governments or foreign companies to submit an annual statement of their activity to the Department of Justice. It was through these records that we could verify that, in addition to the New York House of Portugal, the Portuguese regime registered, between 1938 and 1974, a set of five corporations/individuals that provided promotion services, articulated with the Portuguese propaganda bureau and the elite of New satate, with the aim of trying to shape the American public opinion. We therefore propose a longitudinal diachronic study, where we will try to describe and interpret the actions of these propagandist agents in promoting the image of the country, the regime and its highest leaders - Salazar and Marcello Caetano.

Keywords : Portuguese New State; propaganda; public relations; Salazar; Marcello Caetano.

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