SciELO - Scientific Electronic Library Online

 
vol.19 número34Violação das garantias processuais brasileira praticadas pela Mídia: uma análise do caso Escola Base/ 1994Embalagem: o elemento imagem do produto índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Não possue artigos similaresSimilares em SciELO

Compartilhar


Media & Jornalismo

versão impressa ISSN 1645-5681versão On-line ISSN 2183-5462

Resumo

CARARETO, Mariana; CALONEGO, Renata  e  ANDRELO, Roseane. Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene. Media & Jornalismo [online]. 2019, vol.19, n.34, pp.295-312. ISSN 1645-5681.  http://dx.doi.org/10.14195/2183-5462_34_20.

In search of legitimation, companies develop communication strategies appropriating historical and sociocultural contexts to construct meanings about them, as is the case of advertising. This work, when looking at the political situation experienced by Brazil after the political coup against the government of President Dilma Rousseff, aims to reflect on the impacts of political positions disseminated in advertisements, considering that companies have great responsibility in communicating with society. For this, the study develops an analysis of Habib's and Havan's advertising campaigns, which disseminate discourses on the Brazilian political context, having as theoretical-methodological foundation the analysis of media discourse proposed by Charaudeau.

Palavras-chave : communication; responsibility; private organizations; political positioning; impacts on society.

        · resumo em Português | Espanhol     · texto em Português     · Português ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons