Abstract

SANTOS, Cristina. The advertising influence on the consumption of clothing and footwear brands in a youth context. Media & Jornalismo [online]. 2019, vol.19, n.34, pp.221-232. ISSN 1645-5681.  https://doi.org/10.14195/2183-5462_34_16.

With this article we pretend to know the influence that advertising may have in the process of youth consumption of brands of clothing and footwear. For this purpose, a questionnaire survey was applied to students of the 9th year of three schools in Cascais. We found that advertising is recognized as a purely informative and not persuasive source. Nonetheless, the advertising influence may not been recognized. There was also a privileged relation established by girls with advertising.

Keywords : advertising; brands; clothing; footwear; youth.

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