SciELO - Scientific Electronic Library Online

 
vol.18 número33Comunicação estratégica?: Notas sobre a prática profissional no Brasil a partir de uma análise do perfil dos profissionais de gestãoA relevância da gestão de talentos e o seu impacto incremental na estratégia organizacional: Um estudo qualitativo índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Não possue artigos similaresSimilares em SciELO

Compartilhar


Media & Jornalismo

versão impressa ISSN 1645-5681versão On-line ISSN 2183-5462

Resumo

MOURAO, Rita Monteiro. The Communication Management of 5 Companies considered The Best to Work in Portugal: The Case of “Facebook” and “Linkedin”. Media & Jornalismo [online]. 2018, vol.18, n.33, pp.205-217. ISSN 1645-5681.

The Online Social Networks have been assuming a fundamental role in the daily life of the Organizations. These are the ones that often contribute to the construction of the organizational image and are seen as extremely important communication and marketing tools (Gilpin, 2010; Weiss, 2011; Witzig, Spencer & Galvin, 2012). In this sense, the need arises to understand how some organizations manage their external communication through “Facebook” and “Linkedin”. For this, we selected the 5 companies considered the best to work in Portugal in 2017 and analyzed their “Facebook” and “Linkedin” pages. In general terms, these companies essentially share information about their history, mission and values and about their events through text and image. Few organizations use messages related to the promotion of their goods and services. The present investigation has an exploratory character, and its results are very descriptive. Thus, in future studies, a more in-depth and longitudinal investigation is suggested, also examining the type of public of the organizations in analysis.

Palavras-chave : Organizational communication; online social networks; Facebook; Linkedin; organizations.

        · resumo em Português | Espanhol     · texto em Português     · Português ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons