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Comunicação e Sociedade

Print version ISSN 1645-2089On-line version ISSN 2183-3575

Abstract

BRITES, Maria José  and  PONTE, Cristina. Reasons and circumstances that lead to the non- use of media by young people and their families. Comunicação e Sociedade [online]. 2018, vol.34, pp.391-409. ISSN 1645-2089.  http://dx.doi.org/10.17231/comsoc.34(2018).2955.

This article argues for the need to pay attention to the dynamics of refusing and rejecting the use of media to better understand a highly mediatized consumer society. The theoretical background utilizes resistance to the media, family contexts of socialisation and mediated society. We analysed 18 interviews carried out in Portugal - undertaken as part of wider research project involving 40 young people and their families, on their relationship with the media regarding citizenship rights -, which showed signs of non-use of media. This article characterises these individuals, their contexts and motives. Through identifying refusal of the internet, social networks, news and television, we arrive at distinct five types: “I do not like and I do not want to use”; “At this stage of life, no!”; “Split between I can’t have and I can’t buy it”; “I don’t want to draw attention to myself and don’t want to get ‘hooked’”; and “Doing something different and doing it better”.

Keywords : Media resistance; motivations; young people; family; mediatization.

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