SciELO - Scientific Electronic Library Online

 
vol.14 númeroESPECIALSatisfaction and loyalty in the all-inclusive system in Cape VerdeEstrutura do capital das empresas hoteleiras portuguesas: aplicação do modelo de equações estruturais índice de autoresíndice de assuntosPesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Não possue artigos similaresSimilares em SciELO

Compartilhar


Tourism & Management Studies

versão impressa ISSN 2182-8458versão On-line ISSN 2182-8466

Resumo

CASTRO, Conceição  e  FERREIRA, Fernanda A.. Online hotel ratings and its influence on hotel room rates: the case of Lisbon, Portugal. TMStudies [online]. 2018, vol.14, n.Especial, pp.63-72. ISSN 2182-8458.  https://doi.org/10.18089/tms.2018.14SI107.

Lisbon is one of the European Union cities that has one of the highest growth in the number of hotels. With the digital revolution, travelers can easily not only compare prices but also get information about the experience of other guests which can influence prices. The aim of this paper is to analyze how prices for a hotel stay can be influenced by some quality signaling factors, as star rating and online consumer’s ratings (location, cleanliness, comfort, facilities, staff and value for money, available on Booking.com), the volume of consumer’s comments and the availability of rooms in Lisbon. For 151 hotels in Lisbon, from 3 to 5 stars, through a multiple regression model, the results suggest that hotel category, location and facilities ratings have a positive influence on hotel room rates, but higher trade-off between what clients pay and the guest hotel stay experience has a negative impact on the consumer’s willingness to pay, as well as the number of comments. Among different hotel categories, the influent factors are different. Our main findings provide signs to hoteliers to take corrective actions towards the attributes most valuable for consumers and that can provide a higher room rate premium.

Palavras-chave : Online hotel ratings; hedonic prices; Lisbon hotels; Booking.com.

        · resumo em Português     · texto em Inglês     · Inglês ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons