Resumo

FERREIRA, Célia; MARQUES, Teresa  e  GUERRA, Paula. Fairs and markets in Oporto: old and new formats of economic activity and urban animation. GOT [online]. 2015, n.8, pp.75-102. ISSN 2182-1267.  https://doi.org/10.17127/got/2015.8.005.

Despite the scarcity of scientific literature on urban fairs and markets, this economic activity is recognized by international institutions and local bodies as a driver of local economic development and urban experiences and animation. This research is intended to make a contribution to the study of this issue by analyzing the official markets and fairs that exist in Oporto. The methodological approach is based on observation, interviews and complementary sources. The goal is to analyze the format, features, partnerships, community involvement and marketing and communication strategies of urban fairs and markets.

Palavras-chave : Urban Markets; Street Fairs; Craft Fairs; City of Oporto; Economic dynamics; Cultural experiences; Urban life.

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