Resumo

SOUSA, Sandro; TEIXEIRA, Mário Sérgio  e  GONCALVES, Ramiro. A aplicação do E-marketing em empresas de uma região Ultraperiférica: Região Autónoma da Madeira. RISTI [online]. 2011, n.7, pp.17-31. ISSN 1646-9895.

The outermost regions, characterized by their remoteness, insularity, small size, difficult topography and climate, and economic dependence on certain sectors, are increasingly looking to invest in new technologies. The application of e-marketing, which arose as a variant of conventional marketing, has demonstrated over recent years more and more it’s potential. With new developments in technology, the companies’ promotion possibilities have increased, so as their e-marketing actions. The e-marketing new techniques supported in the Internet allowed to improve customer relations, distribution, promotion of products and services and increase firms income. The wide possibilities of e-marketing, associated with their low cost and ease of implementation, are key factors in this choice. Through this study it was possible to verify how e-marketing was applied in this outermost region, how was done it's planning and the results achieved.

Palavras-chave : e-marketing; firms.

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