Abstract

KISCHINHEVSKY, Marcelo  and  LOPEZ, Debora Cristina. The emergence of smart speakers: challenges and opportunities for radio broadcasting in the context of the big data. OBS* [online]. 2019, vol.13, n.2, pp.125-141. ISSN 1646-5954.

This exploratory article analyzes the emergence of smart speakers and the re-intermediacy carried out by this device in audio media market, in a context of growing corporate investment in big data. In this theoretical path, we summarize are challenges on the horizon and the opportunities for traditional radio broadcasters, who will be compelled to seek partnerships with technology giants to ensure a prominent place in the new media ecosystem, where previously established listening habits are redesigned. In addition to bibliographic and documental research, interviews were conducted with managers of two Brazilian broadcasters who have been investing in the distribution of radio content through voice assistants, allowing us to reflect on the role these new intermediaries may play on audio media market.

Keywords : Communication; Radio; Smart Speakers; Big Data.

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