SciELO - Scientific Electronic Library Online

 
vol.13 número1Uma outra Ameaça Fantasma: a relação entre autor, conteúdos e públicos em The Prequels Strike BackAn Empirical Review on the Effects of ICT on the Humanist Thinking índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Não possue artigos similaresSimilares em SciELO

Compartilhar


Observatorio (OBS*)

versão On-line ISSN 1646-5954

Resumo

AMBOAGE, Eva Sanchez; FERNANDEZ, Valentín Alejandro Martínez; BOGA, Oscar Juanatey  e  FERNANDEZ, María Magdalena Rodríguez. Social networks and promotion of thermal tourism destinations of the Euro-region Galicia-Northern Portugal. OBS* [online]. 2019, vol.13, n.1, pp.137-152. ISSN 1646-5954.

The euro-region Galicia-Northern Portugal is the territory with more thermal resources in Europe, which has made possible the construction of a high number of thermal establishments, benchmarks in their sector. Against an ever-changing and evolving scenario in thermal tourism, Information and Communication Technologies (ICT) have been relevant to improve the management and commercialization of its tourism activity. The present research assesses the relevance of social media as platforms for promoting thermal tourism hanks to the opinion of people responsible for thermal establishments in Galicia and Northern Portugal. The method used was the structured interview to health resorts managers, supported by the use of the tool MAXQDA 2011 for qualitative and quantitative analysis. Results show that, while most of the health resorts managers highlight the relevance of social media in the online promotion of their establishments, there is a general indifference as regards the use of these platforms.

Palavras-chave : Thermal Tourism; Euro-region Galicia-Northern Portugal; Social Networks; MAXQDA.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons