SciELO - Scientific Electronic Library Online

 
vol.12 número especial 1‘I am not being sponsored to say this’: a teen youtuber and her audience negotiate branded contentNew Broadcasting Ecosystem and the Second Screen Phenomenon in Turkey: Case Study on the Serial Insider índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Não possue artigos similaresSimilares em SciELO

Compartilhar


Observatorio (OBS*)

versão On-line ISSN 1646-5954

Resumo

BLANCO-RUIZ, Marian  e  SAINZ-DE-BARANDA, Clara. Channels produced by LGBT+ YouTubers: gender discourse analysis. OBS* [online]. 2018, vol.12, n.spe1, pp.97-121. ISSN 1646-5954.

YouTubers are idols, and influence millions of people who follow their channels every day. These new media stars, born in transmedia, create their own content outside the major corporations. Across the millions of YouTube channels, Lesbian, Gay, Bisexual, Transsexual, Intersexual and Queer (LGBTIQ or LGBT+) YouTubers are gaining more young followers who identify with their content and, also, are able to have direct contact with these YouTube “stars”. The objective of this research is to explore and analyse the content of the YouTube channels of the most popular LGBT+ YouTubers among Spanish young people and to assess whether there are gender biases in their content. The results show that content created by these YouTubers is more diverse than mainstream channels, with content ranging from personal stories to bullying. In spite of this, these channels continue to reproduce some gender stereotypes.

Palavras-chave : LGBT+; social media; YouTube; gender identity; gender stereotypes.

        · texto em Inglês     · Inglês ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons