Resumen

MARQUES, Catarina Alves; SANTOS, Rita  y  ALMEIDA, Ana Margarida. Adults with Intellectual Disabilities and Digital Media: Participatory Development of an Audiovisual Campaign. OBS* [online]. 2018, vol.12, n.4, pp.44-63. ISSN 1646-5954.

This article presents the results of a study that aimed the participatory development and evaluation of an audiovisual campaign to raise awareness of the importance of using digital media by adults with intellectual disability. The development of the campaign involved a group of 8 people with intellectual disabilities, who collaborated in the design, production and post-production. In the first phase, through interviews and observation during the work sessions, it was possible to characterize the participants' digital and audiovisual experience profile. Subsequently, the participants with intellectual disability contributed to the campaign making decisions through voting and being cast technicians, recording image and sound. After the release of the campaign, a final questionnaire was applied, which showed a great importance assigned to the topic and a positive feedback regarding the audiovisual campaign produced, both in terms of conception and sensibilisation power.

Palabras clave : Digital media; intellectual disability; participatory design; audiovisual; digital inclusion.

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