Abstract

GOUVEIA, Célia; LAPA, Tiago  and  FATIMA, Branco Di. Benfica vs Sporting: the derby seen from Twitter. OBS* [online]. 2018, vol.12, n.2, pp.61-79. ISSN 1646-5954.

This article aims to find and analyse a special group of profiles, the type of social bonds which they establish as the importance and influence of their preponderance on Twitter during the Lisbon derby between Sport Lisboa e Benfica and Sporting Clube de Portugal, played on the eleventh of December, 2016. We present as a search strategy a case study based on the flow of messages published on the referred network marked with the #benfica and #sporting hashtags during the hour and day of the match. A total sample of 39,540 tweets and retweets posted by 18,710 profiles were interpreted through the Social Networks Analysis (SNA), from the exploratory analysis of the network of mediated relations among Twittersphere users. Based on the observation of the significance of relationships between the interaction unities, we derived to the Network Analysis Visualization (NAV) model and identified, through graphs representative of the data obtained, clues that we believe to be pertinent for the understanding of an audience shaped by the logic of the production and flux of messages affected by a certain culture of fans increasingly connected to the networking world.

Keywords : Twitter; Fans; Derby; Benfica; Sporting.

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