Abstract

NWANKWO, Allwell Okechukwu  and  OGBU, Silk Ugwu. Mediatization of life: Exploring the influence of the mobile and other media in Nigeria. OBS* [online]. 2018, vol.12, n.1, pp.72-84. ISSN 1646-5954.

As the 21^st Century continues to engender amazing innovations in the communication space, the influence of the media is becoming more pervasive. Thus, the media can no longer be studied separately from society; rather they must be seen as an integral part of the social structure upon which modern societies rest. Mediatization, as a theory, explains the manner in which social institutions are affected by, and seek to adapt to, the media. This paper seeks to contribute to the scholarly discussion of mediatization as a concept. It discusses its applicability within the Nigerian context and considers its implications for society. Using a mix of literature review and comments based on the authors' observation, it discusses and interrogates the mediatization of the contemporary Nigerian society.

Keywords : Mediatization; Nigerian media; Nigerian society; media effects; media influence.

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