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Observatorio (OBS*)

On-line version ISSN 1646-5954


AMARAL, Inês. Modelo Circular da interação: design da interação na esfera do ciberjornalismo. OBS* [online]. 2016, vol.10, n.4, pp.01lpage=21-. ISSN 1646-5954.

This paper aimed the development of a conceptual and transdisciplinary model for the interaction design in the sphere of cyberjournalism, embodied in a matrix of analysis based on defined criteria in order to be applied to concrete cases. The model assumes the premise that the Design of Interactivity is the core concept of the processes of communication and interaction of media online informative products. The model outlined proceeds at the level of direction to the task and thereby to the information. The transition of the audience to the concept of user assumes itself as the key assumption of the model outlined. The conceptual model developed aims to analyse the impact on the Interaction Design in the context of Cyberjournalism. The model was operationalized in a matrix and in an interactivity scale. Through an observation instrument constructed with variables from the matrix, we applied the developed model to a sample of digital newspapers. The results show the viability of the model to analyse the interaction processes in cyberjournalism. The empiric study indicated that the Interaction Design changes the traditional process of communication in the Cyberjournalism sphere and that it encourages a negotiated construction between the sender and receiver, through a conjugation of visual metaphors with the behaviours.

Keywords : interaction design; interactivity; cyberjournalism; communication paradigms.

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