Resumo

DUENAS, Pedro Pablo Marin. Business Communication in regions with low entrepreneurial development: the case of SMEs in southern Europe. OBS* [online]. 2016, vol.10, n.1, pp.151-180. ISSN 1646-5954.

In today's globalized economy, the survival and growth of enterprises should be based on the development of strategies for Corporate Communication. Communication enables organizations of all kinds to establish relationships to sell its products or services or to transfer their identity and achieve good corporate image. While research Communication in large companies is more developed, the level of analysis in the case of small and medium enterprises is still at a very embryonic stage, despite the importance of SMEs to national economies. Because of this importance, is considered necessary to dedicate this work to analyze the communicative activity of SMEs today. This research applies a quantitative methodology based on the survey technique. It can be concluded that while these companies give importance to the activity of communication to build relationships with their audiences, management is at a very basic stage of development.

Palavras-chave : Small and medium enterprises; Business Communication; Business Management; Business Communication; Corporate Communication; Internal Communication.

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