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Observatorio (OBS*)

versão On-line ISSN 1646-5954


GONZALEZ-LUIS, Hildegart. NGDOs and social web Tools. OBS* [online]. 2014, vol.8, n.4, pp.17-38. ISSN 1646-5954.

The aim of this article is twofold. First, to highlight the new communication paradigm and opportunities generated for NGDOs by the emergence of social Web. Secondly, the paper will offer a description of the current status of the implementation of the social web tools in this field in Spain. The conclusions come from a quantitative content analysis of webs and social Web tools of the 95 NGDOs that make up the NGD Coordinator in Spain. These results are an open opportunity for a future research in the field of development communication.

Palavras-chave : Social web; web 2.0; Non-Governmental Development Organization (NGDO); Communication for development; participation; social change.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )


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