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MORENO, José Carlos. The internet in the works of McLuhan, Baudrillard and Habermas. OBS* [online]. 2013, vol.7, n.3, pp.59-77. ISSN 1646-5954.

Habermas, Baudrillard and McLuhan represent three of the main scientific approaches to the phenomenon of the interaction between media and society. However all those approaches are prior to the internet as a massive medium for the distribution of information, like we experience it today. The purpose of this article is to analyze if the internet as we know it today can in any way be inscribed within the thesises of each of those authors, mapped out though their own writings or the writings of their successors; and to figure out if the modern development of the internet forced a revision of those author’s thesis, either by themselves or by their successors. We will examine, in chronological order, the thesis of Marshal McLuhan, Jean Baudrillard and Jürgen Habermas, we will confront the theories of those authors with the challenges that the internet poses them and we will conclude by checking if the internet has forced a revision of their main theoretical thesises.

Palavras-chave : Marshal McLuhan; Jean Baudrillard; Jürgen Habermas; internet; media.

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