Resumo

JIMENEZ, Patricia Estevez  e  BLANCO, José Luis Terrón. Stroke campaigns’ design and evaluation: a 10-year review of scientific literature. OBS* [online]. 2011, vol.5, n.1, pp.123-156. ISSN 1646-5954.

Stroke is the general name given to the acute manifestation of a series of conditions that have in common the production of a blockage or rupture of an artery, causing the blood to be unable to reach the brain and the consequent death of brain cells; it is the third cause of death in the Western world. The goal of this article is identifying the most adequate communication methodologies and strategies for the effectiveness of messages trying to prevent a stroke episode: the focus will be on discerning if the campaign has been evaluated and how. In order to reach this goal, we performed a review of scientific literature about stroke communication campaigns or community education interventions in any impact journal in Spanish, Catalan, French or English between 1999 and 2009. The literature selection was based on a keywords search on various databases (Pubmed/Medline, ISI Web of Knowledge and Scopus) and a subsequent manual search from bibliography included in the selected articles. We created a database with a form per article, later on. Results show that evaluation of stroke campaigns is scarce and, when it exists, it is quantitative and based on remembrance.

Palavras-chave : stroke; evaluation; campaign; health promotion.

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