Resumo

SEMOVA, Dimitrina Jivkova. Estrategia para la implantación del Test de Valor Público en España: propuesta de procedimiento. OBS* [online]. 2011, vol.5, n.1, pp.77-101. ISSN 1646-5954.

In this article we propose a strategy for implementing the Public Value Test in Spain taking into account the experience of other European countries. This is a mechanism put in place in recent years in order to evaluate the new offer of public broadcasting. Any public service should provide a public value that can and should be measured and evaluated. The Public Value Test must be applied before making a decision about any significant change: this can include introducing a new service or discontinuing an existing one. The Public Value Test in the UK comprises two elements - a Public Value Assessment and a Market Impact Assessment. License fee payers and industry are consulted during the process and before any final decision is made. The “Three-Step Test” (Drei-Stufen-Test) in Germany increases the importance of the organs of internal control over public broadcasting, however, there is a need to establish a body that includes external experts, especially for market issues. Another aspect to improve in the “Three-Step Test” should be the introduction of a mechanism that takes into account the views of the private sector.

Palavras-chave : public broadcasting; public service activity; public value; market impact.

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