Abstract

GORCHEVA, Tania Vesselinova. Corporate Growth in Bulgarian Tourism Business. Encontros Científicos [online]. 2009, n.5, pp.65-77. ISSN 1646-2408.

The main task of this research is to create a model of coordination growth drivers in a firm’s operation. When looking for the source of growth in a firm the focus falls on the possibilities for sustainable development of tourism business. The theoretical model reflects the organization and operation of corporate business as regards determining factors from business environment and proves that the development of tourism business today is influenced by the sustainability concept. The empirical research of corporate growth in Bulgarian tourism business is based on a survey and uses a mix of qualitative and quantitative methodologies to study the sustainability of corporate growth in tourism in Bulgaria.

Keywords : Model of Strategy Coordination; Corporate Growth; Drivers of Growth; Sustainable Development; Frames of Growth.

        · abstract in Portuguese     · text in English     · English ( pdf )