Abstract

SOUSA, Bruno  and  SIMOES, Cláudia. Comportamento e perfil do consumidor de turismo de nichos. Tékhne [online]. 2010, n.14, pp.137-146. ISSN 1645-9911.

Tourism is one of the most important and current drivers of growth in an economy characterized by dynamism, diversity of supply and steady growth. This study aims at researching the behavior and consumer profile in tourism from a marketing perspective. In particular we address the niche tourism in specific contexts. Under an interdisciplinary perspective this work brings together inputs from the areas of marketing, tourism and local development. There will be a reflection on the subject (work in progress) and discussed avenues for future studies.

Keywords : tourism consumption; motivations; emerging segments.

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