Abstract

PEREIRA, André; ARAUJO, Álvaro; VARAJAO, João  and  MORGADO, Leonel. v-Inform - Sistema automático de informação dirigida para o Second Life®. Tékhne [online]. 2008, n.9, pp.131-145. ISSN 1645-9911.

Second Life® is an excellent platform for presenting information and marketing applications, with a large user community, rendering it an enticing marketing channel. In this article, we present a system that allows information/advertising to be displayed to users of the Second Life® virtual world, in a direct and customized way, using a single platform to select the information/advertisement for each person: v-Inform. The system detects the presence of avatars nearby locations where information/advertisements are being displayed, and contacts decision blocks to determine which information/advertisement should be displayed. It allows integration of various decision systems, which may use historical data or some other method to decide which information should be displayed to users.

Keywords : Second Life; Second Life®; virtual environments; virtual worlds; targeted marketing; v-business.

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