Abstract

SANTOS, J. Freitas  and  RIBEIRO, J. Cadima. An exploratory study of the relationship between counterfeiting and culture. Tékhne [online]. 2006, n.5-6, pp.227-243. ISSN 1645-9911.

International counterfeiting affects adversely producers, consumers and domestic economies. Some attempts have been made in the last years by international organisations (European Union, World Trade Organisation) to deal with this complex problem. Though some success has been achieved, the number of seizures of counterfeited goods detected in the external borders of EU has increased. This study examines the impact of Hofstede’s cultural dimensions (power distance, individualism, masculinity, uncertainty avoidance) on the attraction of international counterfeiting to European Union member countries. A cultural profile of a counterfeiter country is one in which there is low power distance, low uncertainty avoidance, and low individualism.

Keywords : Counterfeiting; Culture; Hofstede; European Union.

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