Resumo

NETO, Jose; AIRES, Renan; SALGADO, Camila  e  ARAUJO, Afrânio de. The strategic formulation process in the individual perspective. A study in the retailer branch of civil construction of Natal and metropolitan region of Brazil. RGPLP [online]. 2018, vol.17, n.3, pp.35-50. ISSN 1645-4464.

Studies on strategy have been widespread for many years and, more recently, its formulation process in the individual perspective has also gained attention in through academic. Corroborating this trend, the aim of this study is to investigate the process of strategies formulation from an individual perspective based on the three dimensions of the strategic process proposed by De Wit and Meyer (2010). Therefore, this descriptive exploratory study used the techniques of factor analysis, nonparametric correlation and linear regression to analyze data collected with 93-makers in the retailer branch of civil construction of the Natal/RN and metropolitan area located in Brazil. As a result, the formation factors of the investigated dimensions were identified, confirming the existence of paradoxes in the strategic process, and that there is a relationship between logical thinking and deliberate formation with the hierarchical level decision-makers.

Palavras-chave : Strategy; Strategic Formulation Process; Civil Construction; Retail.

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