Abstract

CESAR, Filipa; OLIVEIRA, Alexandra  and  FONTAINE, Anne Marie. Caring mothers, imperfect fathers: Gender differences in a Portuguese magazine for mothers and fathers. Ex aequo [online]. 2020, n.41, pp.179-194. ISSN 0874-5560.  https://doi.org/10.22355/exaequo.2020.41.11.

The analysis of magazines targeted to mothers allows us to know current dominant motherhood models, as well as their evolution and permeability to social changes, medical concerns, and existing political strategies. In this article, we analyse the content of 16 articles of the 2015 Portuguese edition of Pais & Filhos magazine to verify whether it reflects a greater balance between mothers and fathers in the care of children advocated in today's society and promoted on the latest legislation on parental leave. Results show that, despite promoting and valuing the role of the father in children's lives, the magazine still considers that the mother is their main caregiver and promotes highly differentiated parenting in terms of gender.

Keywords : Motherhood; fatherhood; gender differences; magazine; Portugal.

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