SciELO - Scientific Electronic Library Online

 
 issue41Perspectives and experiences on alcohol consumption during pregnancy: a qualitative study with pregnant women from Spain, France and PortugalThe normative invisibility of psychosocial risks that affect working women: The Spanish case in a European perspective author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

Journal

Article

Indicators

Related links

  • Have no similar articlesSimilars in SciELO

Share


Ex aequo

Print version ISSN 0874-5560

Abstract

PUENTE, Sonia Núñez  and  ROMERO, Diana Fernández. Popular Misogyny as a Countermovement: A Study of Resemiotization and Manipulative Discourses as Challenges Against Feminism. Ex aequo [online]. 2020, n.41, pp.125-142. ISSN 0874-5560.  http://dx.doi.org/10.22355/exaequo.2020.41.08.

The goal of the article is to investigate the processes of the construction of discourses on feminism in Spain articulated through popular misogyny. The analysis of three case studies will allow us to reveal the discursive strategies that make possible the movement from one multimodal discourse to another, as well as the transposition of meanings attached to feminism as a social movement. Resemiotization, the analytical categories associated with manipulative discourses, specular discourse and the concepts of visibility and spectacularization constitute the methodological dimensions with which we approach the narrative of feminism constructed through popular misogyny. Finally, the discussion of the three proposed case studies reveals a specific model of countermovement based on frameworks of production of meaning linked to concepts such as «gender ideology» or the «feminazi», which popular misogyny has opposed to feminism as a critical movement as well as to the political demands linked to it.

Keywords : popular misogyny; resemiotization; manipulation; countermovement; gender ideology; feminazi.

        · abstract in Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )

 

Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License