Abstract

BRAGA, Larissa Adams; MAGALHAES, Magna Lima  and  SCHEMES, Claudia. When fashion is political: the black women and the Magazine Afro Brasil. Ex aequo [online]. 2018, n.38, pp.149-166. ISSN 0874-5560.  https://doi.org/10.22355/exaequo.2018.38.10.

This article discusses about black woman and the relationship with fashion as a tool for socio-political struggle. We chose as field of study the magazine Raça Brasil, that had its name changed in the middle of the year 2016 for Afro Brazil. From the periodical and the selection of some of its issues and columns, we address the presence and representation of the black woman relating it to the cultural and political elements present in fashion. From the columns of fashion and beauty, it was possible to relate the struggle of black feminism present in the Brazilian society through a discourse of ethnic-racial valorization that leads us to think of fashion as a tool of social and therefore political claim.

Keywords : Magazine Afro Brasil; black women; fashion; feminism.

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