Abstract

MARTINET, Alain Charles  and  PEREIRA, Renato. Sustainable world and lasting corporations: revamp business policy. Economia Global e Gestão [online]. 2012, vol.17, n.3, pp.169-177. ISSN 0873-7444.

This essay reviews the history of strategic management as a field of study and the reasons for its progressive inability to address today’s issues in order to make the case for a new approach on strategic challenges based on corporate social responsibility, corporate governance and moral philosophy. In conclusion, management science is invited to welcome more non mainstream insights to reinforce its knowledge base, and strategic management is called to revisit business policy.

Keywords : Strategic Management; Corporate Social Responsibility; Moral Philosophy.

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