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Economia Global e Gestão

versão impressa ISSN 0873-7444


LOPES, Ana Luiza  e  HILAL, Adriana. Organizational culture in view of cross-culture theories: a Brazilian case study. Economia Global e Gestão [online]. 2011, vol.16, n.3, pp.25-45. ISSN 0873-7444.

The main cross-culture theories have provided important foundations for a better understanding of different national cultures, and have also significantly contributed for the research on organizational culture. This study aims to analyze the influence of national culture in the validation and legitimization of practices and management models. To achieve this purpose, the organizational culture of a multinational financial accounting consulting subsidiary, with operations in Brazil was mapped. Hofstede’s (1990, 1991, 1994) and Trompenaars’s (1994) cultural frameworks were used as theoretical foundation, as well as some Brazilian studies that address some peculiarities of Brazilian culture and organizational management. The qualitative research method was used, with the holding of in-depth interviews with the employees of the analyzed company. Results show which elements present in the organizational dynamics are perceived as more significant by the individuals interviewed. The relationship of management practices and Brazilian culture is also analyzed. It follows that the understanding of both the dynamics of organizational culture and its adequacy with the national values can be an important tool for organizational management.

Palavras-chave : Organizational Culture; National Culture; Cross-culture; Brazilian Management.

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