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Print version ISSN 0872-3419


SANTOS, Anabela  and  FONSECA, Rui Pedro. Realities and images of speciesism: impacts of factory farming and advertising representations of sentient nonhuman animals. Sociologia [online]. 2012, vol.23, pp.205-222. ISSN 0872-3419.

This study aims to expose the impacts of factory farming on the environment and public health, as well as to inquire the processes of fragmentation/objectification of sentient nonhuman animals prior to the act of consumption. It also includes an analysis of advertising images in order to show how advertising representations incorporate ideologies that ensure a speciesist social order. The study mentions veganism as a more environmentally sustainable practice, more beneficial to public health and essential to contain food crises and to safeguard (non)human animals rights.

Keywords : Factory farming; Impacts; Speciesism; Advertising; Veganism.

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