Abstract

GIL, Mónica María López  and  RASCO, Félix Angulo. Sonorona or digital culture rhizome: A case study. Rev. Port. de Educação [online]. 2015, vol.28, n.1, pp.9-33. ISSN 0871-9187.

This paper presents the case study of Sonorona, Maria's nickname, a young girl aged 22. Sonorona is a ‘makeup guru' in Spain. She is a youtuber and blogger's girl. This study aimed to analyze the comprehension and participation of young people in mediatic and technological culture. It intends to continue the works by Sefton-Green (1998), Hutchby and Moran-Ellis (2001) and Facer, Furlong and Furlong (2003), among others, in what is related to the profound changes that lead to the emergence of technological advances, setting up what we might call a new cultural paradigm characterized by the digital. Technologies that surround us and with which we live have transformed the way people interact with each other, but also how we relate to information and knowledge and how identity develops.

Keywords : Digital literacy; Network identity; Youth; Informal education.

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