Abstract

RODRIGUES, Ana; QUEIROS, Ana  and  PIRES, Carlos. The influence of internal marketing in the attitudes and behaviors of employees: Application to a social and healthcare organization. Rev. Port. Sau. Pub. [online]. 2016, vol.34, n.3, pp.292-304. ISSN 0870-9025.  https://doi.org/10.1016/j.rpsp.2016.08.001.

We explore the relationship between the internal marketing (IM), job satisfaction, organizational commitment (OC) and job performance. Data collection was done through a questionnaire applied to the employees of an organization that provides social and health care, in northern Portugal. We used the structural equation models methodology. IM positively influences satisfaction with work remuneration and OC. Satisfaction has a positive impact on OC. OC positively influences job performance. There is no direct relationship between IM and performance. There is a negative relationship between satisfaction with work remuneration and job performance.

Keywords : Internal marketing; Job satisfaction; Organizational commitment; Job performance; Social services; Health care services.

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