GARCIA-MARQUES, Teresa. Se sinto como familiar sinto como positivo! Interferência da familiaridade no processo avaliativo. []. , 27, 4, pp.447-454. ISSN 0870-8231.

In this paper we approach the idea that, the ease or fluency of information processing being subjectively experienced as feeling of familiarity with a positive affective tone, interfere with evaluative processing. The close association of familiarity and positive affect is here addressed within a affective priming paradigm. Participants were asked to evaluate a set of target stimuli previously tested for their valence. These targets were immediately preceded either by a familiar or a unfamiliar stimuli. Congruently with the familiarity-positive affect association, familiar stimuli facilitated evaluations (generate faster responses) of affective consistent targets (positive targets).

: Affective priming; Familiarity.

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