GARCIA-MARQUES, Leonel; HAMILTON, David L.; GARRIDO, Margarida    JERONIMO, Rita. A dissociação dos efeitos das expectativas nas impressões e memória de pessoas e grupos: o Modelo TRAP . []. , 21, 3, pp.287-305. ISSN 0870-8231.

The paper presents a model of person and group memory - o Model TRAP (Twofold Retrieval by Associative Pathways). The TRAP Model was primarily developed to account for the apparent discrepancy between congruency effects typically obtained in judgment measures and incongruency effects typically obtained in free recall measures. The Model distinguishes between two retrieval modes - the heuristic and the exhaustive mode. This distinction enabled us to solve the frequently obtained discrepancy between judgment and recall measures. The development of the TRAP Model allowed us to find both news variables that dissociate the two retrieval modes and to derive new hypotheses concerning the process of impression formation. The present work discusses the theoretical underpinnings of the model and presents the main empirical findings obtained so far.

: Incongruency effect; illusory correlations; TRAP Model.

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